A few days ago, BrandZ Top 30 revealed the ranking of the most valuable brands in Mexico developed by WPP, Kantar Millward Brown and Kantar Consulting.
There are two aspects to decide which are the most valuable Mexican brands that are: the opinion of the people about the brand and sales in the market. This year the value of Bachoco is 416 MDD, this puts us in 27th place in the ranking, this makes us very proud, because it means that our work to truly nourish Mexico is being recognized by our consumers, which is not only reflected in our sales, but also in our brand value, earning us an important place in the mind of the Mexican consumer.
Year after year we work hard to provide Mexican families the best proteins, and 2018 it is not an exception, we continue working to offer new and better products, innovating in all aspects, without neglecting the quality and transparency that characterize us, because our main objective is to continue truly nourishing Mexico.
Source: http://www.millwardbrown.com/brandz/top-latin-american-brands/2017/mexico
In 2015, the 1st race with social cause "United by Feeding" was born to benefit the most vulnerable population with community kitchens of DIF Celaya. Join the initiative!
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According to BrandZ Top 30, Bachoco is among the most valuable Mexican brands.
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