“The truth must be cackled” wins bronze at the 28th edition of Circulo de Oro Festival.

Bachoco's actions

Year by year, we dedicate our efforts on using Bachoco’s social responsibility in favor of the welfare of our collaborators, our community, and the environment.

“La verdad hay que cacarearla (The truth must be cackled)” campaign wins bronze at the 28th edition of the Círculo de Oro Festival.

By the end of 2016, after 20 years of using the “Todos los días (Everyday)” campaign to position Bachoco into the top of mind of the consumers, we evolve our communication platform in order to process the consumers concerns about the food they buy and eat, always bearing in mind the “mexicaness”, freshness and ingenious that has always characterized our company. The platform is: “Alimentando de Verdad (Truly nourishing you)”, and as a result of it we created “Alimentando de Verdad a México (Truly nourishing Mexico)”, where we address the truths and the myths about food in our country, also about the poultry industry, and even about the perceptions about the proteins.

This new campaign and communication platform brought with it new advertising developments, such as our foray into digital media, and new film and television commercial: “La verdad hay que cacarearla (The truth must be cackled)”.

This ad it does not simply mean a breakthrough for marketing activities, it also obtained the recognition of the creative guild winning an Animation bronze within the category of Audiovisual Production, in the 28th edition of the Círculo de Oro Festival, which recognizes the advertising highlights in Mexico. Without a doubt, this recognition is an achievement that makes us proud and motivates us to continue putting consumers, their needs and concerns at the center of our communication strategies, in order to keep Bachoco as one on the most differentiated, relevant and loved brands by Mexicans.

Bachoco News

10/24/2018
Bachoco’s Quality

Bachoco is one of the most valuable brands in Mexico.

According to BrandZ Top 30, Bachoco is among the most valuable Mexican brands.

10/03/2018
Bachoco’s Quality

“La verdad hay que cacarearla (The truth must be cackled)” campaign wins bronze at the 28th edition of the Círculo de Oro Festival.

The Circulo de Oro Festival awards feeding truthfully campaign in México.

08/29/2018
Bachoco’s Quality

Once again, we have won the “Sabor del Año” award!

For the third consecutive year, our products were awarded by the consumers with the recognition of “Sabor del Año”.

06/20/2018
Bachoco’s Quality

Bachoco wins National Agrifood Award

Thanks to our commitment to quality, we won the National Agrifood Prize awarded each year by the National Agricultural Council.

03/08/2018
Bachoco’s Quality

We won the “Taste of the Year” Award!

Once again, our products are renowned for being delicious.

03/08/2018
Bachoco’s Quality

We launched the Bachoco Innovation and Customer Service Center (CISC)

Where high technology, innovation and a team of culinary specialists will create new flavor proposals.

03/08/2018
Bachoco’s Quality

La Perla Pet Food and AQF, new members of the Bachoco Family

03/08/2018
Bachoco’s Quality

Because we don’t give up either, Together we send help to the victims.

We provide help to victims of the earthquake.

10/25/2018
Team Bachoco

In Bachoco we run to nourish Mexico.

In 2015, the 1st race with social cause "United by Feeding" was born to benefit the most vulnerable population with community kitchens of DIF Celaya. Join the initiative!

03/08/2018
Team Bachoco

Bachoco is a Top Company!

Thanks to our culture and work environment, we obtained a further recognition that supports us.